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The World is changing!
The Importance Today!
Around the world, organizations and their stakeholders are becoming increasingly aware of the need for socially responsible behavior.
Today, the performance of an organisation is assessed by its relation to the society in which it operates and its impact on the environment. Those features have become a critical part of measuring company‘s overall performance and its ability to continue to operate effectively.
Why is it crucial for you?
Don’t wait until your stakeholders ask for it!
Nowadays, organizations are subject to greater scrutiny by their various stakeholders, including customers and consumers, workers, the community, non-governmental organizations (NGO), investors, companies and other entities.
The GCC region is aware of the increasing need for business to be termed sustainable and socially, ethically and environmentally responsible.
Direct “Plue Value“ of CSR
The perception of your company’s social responsibility performance can influence:
Your recognition as being a trusted brand
Your ability to attract and retain workers, customers, clients
Your maintenance of employee‘s morale, commitment and productivity
The view of your investors, donors, sponsors and the financial community
Your relationship with companies, governments, media, suppliers, peers, customers and the community in which you operate
Your costs, specially by employees‘ loyalty
Your access to new markets
Your sales by the way of dealing with your customers and the development of new services/products
However, there is a strong correlation between social and financial performance. Researches from the Institute for Business Ethics suggest that organizations that demonstrate corporate social responsibility are more likely to be commercially successful in the future.
Besides, over 90 percent of the *FTSE 100 companies have an explicit policy on ethics, while over 50 % of the organizations surveyed in a 2007 study by ‘Personnel Today’, had an explicit policy on corporate social responsibility.
*FTSE: Financial Times Stock Exchange -Index